The Vollrath Co. has named Fred Fritchen its director of national accounts, placing him in charge of the manufacturer's strategic sales team and its national account strategy.
According to the company, Fritchen brings extensive experience in the foodservice industry to the position. That background includes building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners.
In the role, Fritchen is to concentrate on strengthening relationships with key customers, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath's customers. The national account strategy will be led under his direction.
Larry Deutsch, senior director of sales, said Fritchen offers a strong combination of foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships. Deutsch added that his experience and leadership would be valuable as the company continues strengthening strategic customer partnerships and identifying growth opportunities.
Vollrath also noted that Andrew Cronau recently joined the manufacturer. Cronau took part in FER's How To Spec Live event in September.