The Little Sock Company, a Hertfordshire-based children's brand, is running a Christmas campaign called No More Cold Toes, under which it has pledged to donate a pair of socks to a baby or child in need for every order placed.
The company was founded in 2018 by Katie Saunders, a mother of three. Its original aim was to donate 6,000 pairs by Christmas, but the brand says that figure has already been surpassed, prompting it to raise the goal to 10,000 pairs.
The campaign ties ordinary Christmas shopping to a direct donation: each order placed adds one pair of socks for a child. To get those donations to families around the country, the company is working with three organisations — Little Village, Baby Bank Alliance and Baby Basics UK. All three support families experiencing hardship and will help distribute the socks to babies and children who need them most.
Saunders built the business without outside investment and, according to the company, is keen to use its success to make a positive difference. With Christmas approaching, The Little Sock Company says it hopes the campaign will encourage customers to help bring a little extra warmth to children in need this winter.