Stationery Icons, the 304-page illustrated hardback by Christopher Leonard-Morgan, has launched its first Christmas campaign. The book is being positioned as a distinctive gift for stationery enthusiasts, collectors and design lovers.
The campaign runs through Christmas and combines advertising on StationeryNews.net and PGBuzz.net with promotional activity on Instagram and LinkedIn. Its content centres on the brands, personalities and stories that the book presents as making stationery an enduring fascination.
The promotion follows two London events: Open House at Stationers’ Hall on 20 September and the London Pen Show in Hammersmith on 10–11 October. Both events highlighted the title's appeal as a present, with customers purchasing copies for friends, family members and fellow stationery enthusiasts.
Leonard-Morgan said the most encouraging signal was how many people viewed the book as a present for someone else. He said that most people know someone who has a favourite fountain pen, treasures a particular notebook or cannot resist a stationery shop, and that the book brings together the stories behind the brands those readers already value. He described the title as a book that readers can enjoy and return to over the years.
Across its 304 pages, the hardback covers 100 stationery brands. The Christmas campaign invites those featured companies to celebrate their inclusion through their own social-media channels and customer communications. The invitation is intended to extend awareness of the title among stationery enthusiasts around the world, using the reach of the featured companies alongside the campaign's own advertising and social posts.
The campaign is aimed at stationery enthusiasts, collectors and design lovers, as well as at people seeking a themed Christmas present. It uses the book's 100-brand scope and its 304-page illustrated format as the basis for the gift message, while the campaign also invites the featured brands to share the title with their followers.
Richard Webb, Publisher at Narrative Media, said stationery inspires a remarkable degree of affection and loyalty. He said the book's breadth was what made it special, bringing together stories spanning six centuries of ingenuity, entrepreneurship and design. Webb added that Narrative Media was pleased to give featured brands an opportunity to share their own stories with customers and followers, building on the wider interest generated by the campaign.
The first edition of Stationery Icons has an initial print run of just 1,000 copies and is priced at £80 per copy. It is available to order directly from the book's own official website.